In preparation for the upcoming holidays, Cargill, the global agricultural corporation launched a blockchain program to track turkeys from farm to table. They announced testing for the new system back in April, but now the launch is official.
According to Forbes, Cargill is America’s largest private company for 2018, with a revenue of $114.7 billion. Since Americans consume 46 million turkeys during Thanksgiving, and 22 million for Christmas, this is a timely announcement for business.
For the new program, called “Honeysuckle White,” Cargill will add a code to the packaging of turkeys
You can type this code into the Honeysuckle White website to access the relevant information. You can track turkey from farm to plate.
The company sees it as not only a way of adding credibility to the food source, but also a way to connect people. As Cargill brand manager Deborah Socha explains,
“We know consumers are looking beyond farm-to-table marketing promises to better understand where their food comes from and how it is produced. That’s why the Honeysuckle White brand is the first and only major turkey brand to pilot a blockchain-based solution for traceable turkey”
Cargill is not the first of its kind to implement such a program
In August, IBM launched their Food Trust in partnership with Walmart, Tyson Foods, Nestle, Dole, and others. With the Food Trust, however, the primary purpose is that of potential recall. Therefore, the suspect produce can be traced in a matter of seconds, and safe food will not be lost.
The Chinese government implemented blockchain-powered programs for similar reasons. Though an additional purpose there is to prevent food counterfeiting and tampering. What separates Cargill is the idea of using blockchain to re-establish an old-fashioned connection between producers and consumers. The company has been running an ad campaign that expresses as much.
This is not the company’s first experience with blockchain technology
Again, yes, others have implemented such supply chains before. But Cargill addresses many consumers’ desire for transparency regarding livestock meat. Also, the company is big enough to expose more customers to blockchain technology.
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